The Cheetah Center at Soysambu is dedicated to the conservation of all animals but will focus on the Cheetah. Cheetahs are a flag species that generate a great deal of attention. The flag species status can be used to educate people from all over the world about the importance of Kenyan wildlife. Cheetah populations have been declining for years due to habitat loss and poaching. Reversing the downward trend will take an effort from many different organizations and people. The Cheetah Center at Soysambu will work to educate people about the plight of the cheetah through education programs both at the Cheetah Center and also off-site programs. These programs will include cheetah encounters, school presentations and fund raising opportunities to aid the Soysambu Conservancy and Cheetah Conservation in Kenya.